This soap has a very faint, but pleasant, aroma and is not overpowering at all. It lathers well, but it is expensive at $14.99. It does contain 16.8 oz of soap (more than typical bottles of pump hand soap), but if you compare it to other brands of pump hand soap (even well-known national brands that are also antibacterial, but contain a different active ingredient--see below), this WBM Care soap is still significantly more expensive. In fact, four 11-ounce bottles of a well-known brand can be had for $12.05 right here on Amazon. This soap contains Pyrithione Zinc (ZPT) as its active ingredient. I've seen some other brands of pump hand soap that contain a different antibacterial ingredient, Benzalkonium chloride. ZPT has antimicrobial, antibacterial, and antifungal properties and has a long and established record of use, being shown to be generally safe. It is an ingredient in many dandruff shampoos and can also be effective at treating psoriasis, eczema, and acne, per the National Institutes of Health (NIH). The thing about all antibacterial soap, regardless of active ingredient, is that it is usually unnecessary. The purpose of hand soap is to wash the dirt and germs off your hands. If you wash your hands well with soap, you don't need antibacterial soap--the germs are gone just the same as if they had been destroyed with an antibacterial. The reason that this soap is significantly more expensive than regular non-antibacterial pump hand soap, I suspect, is that fact that it contains ZPT, a relatively pricey ingredient. So you are may be spending money you don't need. However, ZPT has other beneficial properties, so if you need it for another purpose (for example, in addition to dandruff shampoos, some anti-acne face washes contain ZPT) or just feel better using a soap that is also antibacterial, then the value equation will probably change for you.