Edited 8/6/13: The product was received in a carded bubble pack, and was exactly as stated, a Lucky Line Key Release #42701. It is chrome plated zinc alloy, is very heavy, and is well made. I have been using similar key organizers for about 30 years, and I am familiar with the various ways in which they fail. I have had this one for over a year, and have just purchased another. It may be the best design I have owned. I am quite surprised by the negative reviews. DSMom commented that the rings were cheaply made, but the rings I received were not. They have a bend in the middle to keep the ring smooth and prevent keys from accidentally coming off. They are stiff enough to discourage accidental key loss, but not so stiff as to make their deliberate use too difficult. David Wang said "The key chain had a serious design flaw...if you move one of the rings near [the latch] and bend down, the body of the rod (attached with the ring) will force the lock inward, thus allowing [the rod and ball] to slide out." This is a common problem with this type of key organizer. However, on the one I bought last year, the spring is quite stiff, and the balls are just large enough to make working them past the latch very difficult. I have not had it happen accidentally. On the new one, the balls are a different shape, and working them past the latch seems impossible. Apparently the manufacturer has improved the design to eliminate this problem. Furthermore, most key organizers of this style are made one of two ways. With the first type, you cannot pull back the latch if a key is at the opening. You must pull it back and then move the key into the opening. On those, the rod cannot pry the latch open because the ball is in the way and is large enough to prevent it. (The Troika Patent key ring is like this.) With the second type, you can pull back the latch, releasing the key, even when the rod and ball are directly at the opening. On those you can usually work the key loose as Mr. Wang described, without deliberately pulling back the latch. However, my new Lucky Line 42701 is the best of both worlds. I cannot work the key loose, hard as I try, without pulling back the latch, but I can pull the latch back and release the key, even when the key is directly at the opening. That may not seem significant, but if you need to release a key with only one hand, it makes a big difference. As I noted, the spring on my older #42701 is fairly stiff, stiffer than on any other key organizer of this style I own. Personally, I do not find this to be a problem, and only took notice of it because of another reviewer's comment. However, I have very tough thumbnails. Someone with weak nails might find it more of a challenge. On my new one, the spring may not be quite as stiff, but the latch operation is certainly smoother (smoother than my old one ever was), so it is easier to use. With many key organizers of this type, including the $25 Troika Patent, the latch is not contoured correctly, and it can be a struggle to slide the balls past the latch so you can remove the key you need. On the Lucky #42701, however, the balls slide smoothly past the latch, making it easy to get the key you want into position. Finally, the track the balls slide in is larger than it needs to be, and this lets the Lucky #42701 use all the balls from my old organizers, even the largest of them, while still holding the smallest securely. Currently, these are available through Amazon for $4.04, shipping included. With the design improvements I have mentioned, it is now practically perfect, and the value is unmatched. I am buying another.
